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in-text advertising

July 6, 2006 at · Filed under internet

intellitxt

there was news this week about an in-text advertising company, Kontera, raising $7M. there is another company in this space, intellitxt.

what these companies do is that they integrate advertising into the regular text of the website. so lets say there is an article and it mentions a digital camera. when the user views the site the words 'digital camera' will be highlighted like a regular hyperlink. a mouse-over will pop-up a window that will have an ad for a digital camera.

i think this is a terrible way for websites to generate ad revenues, since it really hinders the user experience. i am sure many users are fooled into clicking those links.  not surprisingly there are already products out there that are intended to remove these links..

i really don't like this stuff, and i wish VCs will stop funding these type of companies. but i guess failing websites starving for revenues will want to do whatever they can to squeeze dollars out of every page view, so there is a market for this garbage. 

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tsella said,

July 14, 2006 @

i have no problem with in-text. i think it just needs to be better targeted (e.g. give the site editorial power on which instance of a word its activated or not). i prefer it over all the flash ads, etc. for instance, i would much better prefer if y! mail would have in-text instead of being 1/3 flashing ads.

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