it has been a long time since i read a work-related book.  for whatever reason i have hard time picking up such books, and an even harder time reading them. it seems like reading a history book or a novel will be a better use of my free time.

the reason i decided to read The Search was that i have been told by several people that "i must read it", so i did.

it was written by John Battelle. he is trying to explain the fundamentals of web search, the basic technology behind it, the business model and the future potential. not surprisingly much of the book is dedicated to the amazing rise of google.

it is an easy read and provides a great review of the space. my main criticism is that like many other books originating from the valley it dedicates to much time to gossip and name-dropping. 

the book awakened two old feelings in me. first is a yearning to go back to running an internet business, second is my distaste for the silicon valley culture.