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mtv acquires guitar hero

MTV is acquiring Harmonix for $175M.

harmonix makes guitar hero which is a video game that let players play along popular songs, and works basically like dance, dance revolution.

we tried playing the game in a store in piermont a couple of months ago. i was TERRIBLE, but maskit picked it up quickly (i think she was playing Ziggy Stardust).

i think it will probably qualify as the video game that was most appealing to maskit ever. and i tried to get her involved in many with no success.

i don't know the metrics, but it seems like a very smart strategic acquisition for MTV. they could do a lot with tying it back to their TV and online businesses.

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