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the war between yahoo!, microsoft and google for my attention (aol is not even in the race)

i experience the war between these titans personally as i make decisions on which services to use online.

following are the key services i am using online, and a bit of rationale behind the decisions that got me there.

email: gmail has taken over as my primary personal email from yahoo. my first personal email was hotmail. i moved to yahoo because it had a better user experience.

i moved to gmail a few months ago, because i thought the yahoo user interface became too clattered and slow. they also did a poor job in filtering spam.

instant messaging: skype and gtalk are the only IM services i am using now. i stopped using MSN and Yahoo! messenger.

i started to use IM with ICQ. when it became too much off a bloatware i moved to Yahoo and MSN (and Odigo too, but this is a different story). i settled on skype and gtalk because of their simplicity and voice quality.

photo sharing: after a long affair with imagestation from sony, i moved to flickr (bought by yahoo). what got me to move to flickr was the richness of the features to edit and organize, with what i think (but my wife and other disagree) is a simple interface for viewing the pictures.

search: i use google. and i haven’t tried microsoft or yahoo search engines recently. i guess they’ll have to do something really different and innovative to get me to switch (or google could do something to hurt the user experience).

reading blogs: i used to get my fix through my yahoo!, but last week i officially switched to google reader. i wanted a better way to manage my feeds, and i thought google reader is a better choice (even though it can use a lot of improvement).

i hated the fact that i had to find a trick in order to get my OPML file from my yahoo, so i can import it into google reader.

finance: one of the last things i still use yahoo! for. google finance is playing catch up and is not there, yet.

maps: started like everyone else with mapquest, moved to yahoo. and now am an avid google maps fan. especially after i found out they have a mobile client for my blackberry.

blogging: i use wordpress to power my blog, and windows live writer to publish posts. i guess this the only online related microsoft tool i am using. which also happens to be a downloadable client rather than a web service… i guess that says a lot about microsoft’s internet play so far

so to summarize:

it is seems that there is a clear trend that more than new services win me over, it is services that i currently use that cause me to switch and look for alternatives. this happens when they “upgrade” and “improve” their product to a point where i no longer find it useful.

google is currently winning the war for my personal online usage. yahoo is on a steep decline, and microsoft are showing some signs that they may still have a play.

interestingly enough this same phenomenon can be traced in the stock price of these companies. i guess the common wisdom that you should buy (stock) of companies that make stuff you use and like, is a common wisdom that i should actually follow.

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Jason - GorillaSushi said,

November 28, 2006 @

Ever check out Rojo.com for RSS feeds? It’s my preferred reader - it’s got web2.0 bells & whistles…

avneron said,

November 28, 2006 @

yes. i think rojo is a good service.
never got to do more than test it though.
i like to have services provided by the same vendor, so the look and feel are similar, they are integrated and so on.

so for me to adopt a “standalone” service it really needs to be significantly better that the alternatives provided by the incumbents. like skype did for voip and im.

:: מיומניו של לקוח :: » ארכיון » במה אתם משתמשים said,

November 29, 2006 @

[…] פוסט מאוד מעניין של אבנר על בחירותיו בכלי האונליין. מסכים עם כל מילה. […]

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