mel gibson’s new movie apocalypto is coming out December 8th.

as i was driving to the airport today i saw billboards promoting the movie, and i also caught a couple of TV ads for it.

i am amazed that the marketing of the movie is “the new mel gibson movie”. i thought that after he exposed himself to be an antisemite that the studio will try to bury his name rather than promote it.

since i don’t believe they are trying to market to the antisemite niche, i can only assume that mel had enough muscle to make them put his name out front.

in any case there is no way i am going to the theatre to watch this movie. i have no intention to put another dime into his pocket.

so if the reviews will be good, i intend to download the movie over the internet rather than going to the theatre. in the case of this movie, i believe it will be a “mitzvah” to get a pirated version